© 2026 BuzzAgent Ltd

BuzzAgent is the channel and the toolkit. You are the actor. Messages are sent in your name, from your number, to your customers. You are responsible for your customer relationships and for the content of your communications.

We may add, change or remove features over time. We will not make a material reduction to a paid feature you rely on without reasonable notice.

3. Accounts

You must provide accurate account information and keep it up to date. You are responsible for all activity under your account and for keeping your login credentials secure. Tell us promptly at [email protected] if you suspect unauthorised use.

4. The BuzzPad device

The BuzzPad is sold for a one-time fee, shown in full at checkout before you confirm. There is no recurring fee for the device and no separate delivery charge.

When you pay, we ask our payment provider to keep your card on file. We do this so a device supplied to you later - for example a further pad handed over by a member of our team - can be charged at the price shown to you at that time without you re-entering card details. Where we set a card up without taking a payment, the checkout shows a zero amount and the charge is taken when the device is supplied to you. To have a stored card removed, email [email protected].

Title and risk pass to you on delivery. The device is supplied for use with the Services; the related software and review collection features depend on a valid account and continued availability of the Services.

As you buy the BuzzPad in the course of business, statutory consumer cancellation rights do not apply. We will, however, replace a device that is faulty on arrival, or that fails because of a manufacturing defect within 12 months of the date we deliver it to you, provided it has been used as intended. This is our entire warranty for the device.

5. Fees and payment

The price shown is the total you pay. We do not currently add VAT. If VAT becomes chargeable, it will be added to the prices shown and displayed at checkout before you confirm.

Payments are processed by our payment provider. We do not store full card details ourselves.

Agents are not on sale yet. When an agent is offered on a subscription:

• the price, the renewal cadence and how to cancel are shown at the point you subscribe;
• the subscription renews automatically for successive periods until you cancel;
• you may cancel at any time, effective at the end of the current billing period, and cancelling is at least as straightforward as subscribing;
• fees already paid are non-refundable except where the law requires otherwise;
• we may change fees on at least 30 days' notice, taking effect at your next renewal, and continued use after that is acceptance of the new fees;
• if a payment fails, we may suspend the affected subscription until payment is made.

Nothing in this Section applies to the BuzzPad, which is a one-time purchase (Section 4).

6. Your responsibilities and acceptable use

You are responsible for using the Services lawfully. In particular, you agree that:

6.1 Consent and messaging

• You will only message customers who have given you a valid lawful basis to contact them, and you will honour opt-out requests promptly.
• You will comply with the WhatsApp Business Messaging Policy and all applicable Meta policies, and you will not use the Services to send spam, bulk unsolicited messages, or prohibited content.
• You are responsible for the content of messages sent from your number.

6.2 Reviews and fair trading

• You will only invite reviews from genuine customers who have had a real experience with your business.
• You will not write, commission, or incentivise fake or misleading reviews, and you will not suppress, filter, or selectively withhold negative reviews. Offering payment, discounts, free products or other incentives in exchange for a review, or in exchange for a positive review, is prohibited.
• You will comply with the Digital Markets, Competition and Consumers Act 2024, the Google review and content policies, and all other rules of the platforms on which reviews are collected or published.

6.3 Data protection

• In respect of your customers' personal data, and of the reviews your business has received on Google that we collect for you, you act as the data controller and BuzzAgent acts as your processor, as set out in our Data Processing Agreement, which forms part of these Terms and is available at buzzagent.co/legal/data-processing-agreement.
• You will provide your customers with the privacy information the law requires and will maintain a lawful basis for the processing you instruct us to carry out.

6.4 WhatsApp Business Platform

Where WhatsApp review collection is live for you, you connect your own WhatsApp Business Account through Meta's sign-up flow, and in doing so you accept the WhatsApp Business Terms of Service and the WhatsApp Business Messaging Policy directly with Meta. Those terms apply to you in addition to these Terms.

You must not:

• resell the WhatsApp Business Platform, or charge anyone a fee for their use of it;
• allow any third party to integrate with, access or use the WhatsApp Business Platform through your account or through the Services, other than as these Terms allow; or
• use any Meta or WhatsApp name, logo or trademark, unless Meta has separately permitted you to.

We are responsible to Meta for your use of the WhatsApp Business Platform, so a breach of this Section is a material breach of these Terms.

6.5 General

You will not misuse the Services, including by attempting to interfere with their operation or security, reverse engineer them, resell or sublicense them without our consent, or use them in breach of any law or third-party right.

You are responsible for your breach of this Section, and we may suspend or terminate access for a breach that is material or that exposes us, a platform, or any person to risk or liability.

7. Third-party services

The Services rely on third parties, including the WhatsApp Cloud API provided by Meta and the review, mapping and business-lookup services provided by Google. Your use of those services is also subject to their terms and policies. We do not control them and are not responsible for their availability, content, or changes. Where a third party changes or withdraws a feature we depend on, we may change the Services accordingly.

8. Intellectual property

We and our licensors own all intellectual property rights in the Services, the BuzzAgent platform, and the BuzzAgent brand. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Services for your business for as long as your account is open and, where you subscribe to an agent, for the term of that subscription. You may not use our name, logo or marks without our written consent.

You retain ownership of your own content and your customer data. You grant us the rights needed to host and process that content and data so we can provide the Services.

9. Service availability

We aim to keep the Services available and reliable, but we provide them on an "as available" basis. We do not guarantee uninterrupted or error-free operation, and we may carry out maintenance, updates, or temporary suspensions. We are not liable for downtime or failures caused by third-party platforms.

10. Warranties and disclaimers

We provide the Services with reasonable care and skill. Except as expressly stated in these Terms, and to the fullest extent permitted by law, the Services are provided without further warranties of any kind, whether express or implied, including any implied warranties of satisfactory quality, fitness for a particular purpose, or non-infringement. We do not warrant that using the Services will produce any particular number of reviews, ranking, or business result.

11. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, or for fraud.

Subject to that:

• We are not liable for loss of profits, loss of business, loss of goodwill, loss of anticipated savings, or any indirect or consequential loss.
• We are not liable for any fines, penalties, or claims arising from your breach of these Terms, your messaging practices, or your handling of reviews.
• Our total liability to you arising out of or in connection with the Services, whether in contract, tort (including negligence), or otherwise, is limited to the total fees you paid to us in the 12 months before the event giving rise to the claim.

12. Indemnity

You will indemnify us against any claim, loss, liability, cost or expense (including reasonable legal fees) arising from your use of the Services in breach of these Terms, your messaging or review practices, your breach of data protection law, or your infringement of any third-party right.

13. Suspension and termination

You may stop using the Services and close your account at any time. We may suspend or terminate your access if you breach these Terms, fail to pay, or use the Services in a way that creates risk or liability for us or a platform, or if we are required to do so by law or by a third-party provider.

On termination, your licence to use the Services ends. We will handle your customer data in line with the Data Processing Agreement, and any provisions that by their nature should survive termination will continue to apply.

14. Confidentiality

Each party will keep the other's non-public business information confidential and use it only to perform under these Terms, except where disclosure is required by law.

15. Changes to these Terms

We may update these Terms from time to time. We will post the updated version, the date shown at the top of this page changes with it, and we will take reasonable steps to notify you of material changes. Continued use of the Services after changes take effect is acceptance of the updated Terms.

16. General

• Governing law. These Terms and any dispute arising from them are governed by the laws of England and Wales.
• Jurisdiction. The courts of England and Wales have exclusive jurisdiction, except that we may bring proceedings to protect our intellectual property in any competent court.
• Assignment. You may not assign these Terms without our consent. We may assign them to a successor in connection with a merger, acquisition, or sale of assets.
• Entire agreement. These Terms, together with any order, the Privacy Policy, and the Data Processing Agreement, are the entire agreement between us.
• Severability. If any provision is found unenforceable, the rest remains in effect.
• No waiver. A failure to enforce a provision is not a waiver of it.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
• Third parties. No one other than the parties has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.
• Notices. Legal notices to us should be sent to [email protected].

17. Contact

BuzzAgent Ltd 86-90 Paul Street, London, EC2A 4NE, United Kingdom Email: [email protected]