We have found a scalable way to distribute AI software to the millions of offline SMEs that traditional SaaS cannot economically acquire.

Fewer than 15% of local merchants use business software of any kind. Not because the software is bad - because nobody can afford to sell it to them. The contract is too small to carry a sales call, and the merchant is too busy to set up a free trial alone at eleven at night. An entire economy of five million small British businesses runs on paper, memory and a phone.

We start where they already are. A rep walks into the shop and puts a device on the counter. It earns the merchant Google reviews - the one thing every local business knows it needs and has no reliable way to get. And it gives their customers a reason to come back, in WhatsApp, on the merchant's own number. The agents grow on top of that, one job at a time.

Industry figure, not a BuzzAgent result.

190 merchants across 49 postcode districts run a BuzzPad today, from West London to the Thames Valley.

BuzzAgent is a Meta Tech Provider on the WhatsApp Business Platform.

A merchant connects the WhatsApp Business account they already use, through Meta's Embedded Signup, and keeps their number, their chat history and the app they answer on today. The other way of connecting a business to WhatsApp takes the number over, and the merchant loses the WhatsApp they had. A local business will not accept that, so we built the path where they never have to.

Four rulebooks apply to us at once: Google's review policy, the Digital Markets, Competition and Consumers Act 2024, UK GDPR with PECR, and Meta's WhatsApp Business policy. We built to sit inside all four.

Customers write their own reviews. Everyone gets the same public link, and nobody is sorted by how happy they seemed. No reward is ever attached to leaving a review. Marketing messages need an opt-in and carry an opt-out. Every step is timestamped, so a merchant asked to account for their reviews has a record rather than an argument.